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Catered Affair
The Catered Affair is one of the largest and most prestigious event planners and caterers in New England. Winner of Boston Magazine's Best of Boston award in 2001 and 2002.
THE ISSUES
As their demographic shifted to a mix of blue-bloods and new brides, TCA needed a brand overhaul that would be a fresh take on classic services.
DITHERDOG'S SOLUTION
We created a fresh identity that blended an informal signature font logo with contemporary typefaces. Utilizing geometric shapes in a lighter, brighter color palette conveyed a sense of joy and fun. For the marketing strategy, we recommended a balanced blend of "haute cuisine" vocabulary with colloquial expression. Subtle, pastel-colored graphical elements were used to allow food and event photos to come to the forefront.
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