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McNeill Colella Associates, PC
This Boston-based law firm specializes in Social Security law.
THE ISSUES
They needed a web-enabled database tracking system that would allow their channel partners (large insurance companies) to log in and view the status of claims in real time. When we first met with them, they felt certain that they did not need help with branding. We helped them see that brand doesn’t equal flowery graphics or gimmicky ads.
DITHERDOG'S SOLUTION
In their case, brand actually equaled minimalism in every respect. The message to be conveyed was one of pure, functional efficiency. No bells, no whistles and Spartan visuals. The project was immensely successful in that it met the needs of their channel partners while also paving the way for future marketing strategies.
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