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Harvard Business School HTNM
The High Tech New Media Club promotes and facilitates a community at Harvard University Business School that bridges business with the new digital economy. The group sponsors and coordinates many events throughout the year.
THE ISSUES
To gain credibility and awareness, the HTNM club needed to unify their image and identity.
DITHERDOG'S SOLUTION
Capitalizing on the identity work ditherdog created for their annual Cyberposium event, we developed an identity based on the brand concept of academic prowess within a corporate consultancy. This kicked off the development of marketing ideas, web site directions, and sub-brand identities for each of their annual "trek" events held annually across the country.
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